Designing Smarter Remittance Decisions That Made Users 25% Faster and 30% More Confident
Finco is an end-to-end AI-powered remittance tool designed to help users make confident transfer decisions, faster.
What success looks like
30%
increase in user confidence picking the right provider and timing
25%
faster from comparison to confirmed transfer
15%
drop in abandonment during the transfer flow
The Core Problems
Moments where everything goes wrong. The tools were built for transparency. But transparency without guidance is not helpful, it is just more data to be overwhelmed by.
Timing Uncertainty
Rates shift constantly, but users don't know when to act.
Decision Hesitation
Options are visible, but users still hesitate before committing.
Strategy Blind Spots
Providers are compared, but better payout strategies go unnoticed.
North Star
Can a non-technical person make a confident decision in under 30 seconds?
The screens and the thinking behind each one
One question drove every screen.
Know the best time to send before you send
The Problem
Rates shift constantly, but users never know the right moment to act.
The Design Decision
Most tools show predictions as data. I turned them into decisions.
Stop picking blindly. See exactly why we recommend each provider
The Problem
Options are visible, but users still hesitate before making a decision.
The Design Decision
Every recommendation shows its reasoning, so users can agree or override it.
Split your transfer. Get more to the other side
The Problem
Users pick one provider without knowing if a better option exists.
The Design Decision
Smart routing only triggers when savings exceed ₹150. Below that, the complexity isn't worth it.
Cofin — AI Assistant
The Problem
Users see the result but don't understand how it was calculated.
The Design Decision
Cofin explains costs, providers, and recommendations in plain language, so users decide with confidence, not guesswork.
Constraints
Accurate rates depend on real-time data and consistent updates.
Smart routing depends on a robust backend for split logic.
Pricing transparency depends on regulatory approvals in each market.